Pennine Lines w/c 22 Sept 2025
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Pennine Lines w/c 22 Sept 2025

Ever the details man, and someone with an eye for history and old-school aesthetics, Jim had it all mapped out in a persuasive deck, right down to the finer points of the promotion, including a  “Jim’ll Flex It badge” which Weetabix fans could obtain simply by cutting out five tokens from the cereal boxes, and sending them in along with a photo of their tensed bicep and only £25 in postage and packing. On the day the pitch went as smoothly as a Wimberry headpoint (Jim even improvising his way admirably past a malfunctioning Powerpoint clicker) but when it came to sealing the deal the cereal Execs clammed up. Vibes were clearly off, but the boys were not going to be fobbed off with the old “we’ll think about it and call you Tuesday week” line.

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